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Debuts on photo-sharing app that is growing more popular every moment among Gen Z consumers.
August 6, 2022
By: Christine Esposito
Editor-in-Chief
e.l.f. Beauty (ELF) has become the first beauty brand on BeReal, the fast-rising “reality” based photo sharing app that’s wildly popular with Gen Z. e.l.f. on BeReal, a fast-growing photo app. BeReal users get a randomly timed notification, once a day, and they have two minutes to post a photo—which is unedited as the app does not offer filters or editing tools. All users get the notification at the same time, and while users can post late, followers can see how late the post was a...
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